DJI opens its flagship drone store in China

The unmanned aerial vehicle technology company, DJI, has opened its first flagship store in Shenzhen, China. The 2,600-square-foot store feature a variety of DJI consumer products and even lets consumers get hands-on with its platforms.

The store will be selling DJI’s Phantom 3 series, the Inspire 1 and Spreading Wings series, Matrice 100, Guidance, the Ronin handheld three-axis camera gimbal line, as well as the company’s latest integrated stabilized 4K handheld camera, the Osmo.

What’s inside?

Store visitors can become immersed in the DJI theater where they can see stories captured from the sky and content from around the world, or explore videos captured by drone enthusiasts. They can also head to the flight areas where DJI pilots perform drone demos with an accompanying LED screen that projects different backgrounds to match the different flight experiences. There’s also a repair counter where DJI customer-support provides technical assistance and helps with firmware updates. Customers can also schedule drop-off repairs for their vehicles.

“The DJI flagship experience is an important touchpoint to connect people with our cutting-edge technology and get a sneak peek into the future,” said Frank Wang, DJI Founder and CEO. “Whether you are curious to learn how to fly or a professional looking for the latest aerial imaging technology to create your next big idea, the flagship store will provide you with the opportunity to really experience the DJI brand up close and in person. More importantly, it will allow us to engage our customers in a deeper and more meaningful way.”

The store’s interior is based on the concept of yuan, the Chinese word for “circular,” which is symbolic of DJI’s drone propellers that form a circular shape when in motion.

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