Engineering 101

Feature launched to empower struggling industries


The customer engagement experts, Optimove, are launching an innovative new feature, Streams. This feature enables marketers to compare the impact of multiple campaigns as a unit to a different stream of campaigns or control group, to determine which strategies are most effective at meeting long-term business goals.

A new report uncovered that companies with strong customer engagement strategies retain an average of 89% of their customers. Highly engaged consumers reportedly spend 60% more in each transaction, make 90% more frequent purchases, and are four times more likely to advocate for a brand.

Customer feedback and the drive to go the extra mile in order to provide a full marketing experimentation package resulted in Optimove creating Streams. The feature provides a broader perspective on marketing activity and its results, enabling marketing professionals and businesses to have a clearer idea on:

  • Which customer journeys lead to the highest conversion rate?
  • What is the best order in which to send a set of on-boarding campaigns?
  • The total impact of campaigns on business results.
  • The best series of communications for a new target market.

The service, which is designed to empower marketers, will be made available to the 300 brands Optimove works alongside.

Pini Yakuel, Founder of Optimove, commented: “Companies depend on customers for growth, so they need to engage them in a way that keeps them coming back, especially in the face of increasing competition. Streams enables marketers to observe the results of how a series, a stream, of multiple campaigns perform together, instead of analyzing a recurring single campaign in isolation.

“Customer engagement has become a key performance indicator regarding a company’s ability to foster customer loyalty and encourage long-lasting customer relationships, each interaction is an opportunity to provide customers with value by successfully addressing their needs and preferences.

“The primary challenge facing companies today is delivering a consistent customer experience across all customer interactions and channels. Optimove Streams is designed to enable marketing professionals to have a clearer overview of the impact, conversion rate and the best series of communications for their customer.”

Source Optimove

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