Microsoft is betting the farm on AI and revamping its Bing search engine and Edge web browser with artificial intelligence. It’s pouring billions into AI in a move to take on Alphabet Inc’s Google.
Generative AI can create virtually any text or image. The success of ChatGPT and its human-like responses provide new ways to write and query information online.
The new Bing search engine is live in a limited preview on desktop computers and will be available for mobile devices shortly. It will be powered by AI and run on a new model more powerful than ChatGPT. A chatbot will refine queries and provide relevant up-to-date results.
The question is, does Bing, far behind Google in search market share, have a chance to take the lead?