Engineering 101

Google’s Tatic: Free Chromebooks Mean More Customers?

Sneakily Google is hoping to attract Microsoft Azure customers over to its Cloud service in the most unusal way – free chromebooks!?

Sending free Chromebooks to Azure customers is the latest pitch to convince people to switch over to Google Cloud.

Cleverly, the Chromebook is actually part of Google’s approach. The laptop is intended to be used for a Google Hangout, with a Google Cloud representative pitching Azure users on the advantages of Google’s platform.

Along with the Chromebook, Google’s package also seems to include testimonials from companies like Spotify and Evernote to further sell Azure customers on Google’s services. It’s probably unlikely, however, that a $200 laptop will really tip the scales when it comes to Google trying to convince multimillion-dollar enterprise customers to switch.

Watch this space Microsoft…

Source The Verge

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