Microchip’s Detroit Automotive Technology Center is the Destination for Automotive Clients  

 The automotive industry is evolving rapidly, with E-Mobility and Advanced Driver Assistance Systems (ADAS) driving the market’s need for innovative solutions. Microchip Technology, a leading provider of intelligent, connected, and secure embedded control solutions, today announces the expansion of its Detroit Automotive Technology Center in Novi, Michigan. 

Microchip has been part of the Detroit community since 1999, when it opened its doors as an application and sales office. With the recent completion of phase three of its expansion project, Microchip has more than doubled its lab space, including adding new labs focusing on high-voltage and E-Mobility applications. This larger facility will also bring more technology-related jobs to the region.

Located in the heart of the automotive industry, with top-tier OEMs, suppliers, and startups operating in the region, Novi is a crucial location for Microchip’s Detroit Automotive Technology Center and easily accessible to help OEMs with their design challenges.

The critical capabilities of the Detroit Automotive Technology Center include:

  • Dedicated high-voltage lab for demonstrations of reference designs featuring Microchip’s silicon carbide mSiC™ solutions, dsPIC® Digital Signal Controllers (DSCs), and our wide breadth of analog and mixed-signal solutions
  • Support for central compute and zonal networks in ADAS platforms using Microchip’s PCIe® Gen 4 and Gen 5 switching hardware, single-pair Ethernet devices, and development tools
  • Human Machine Interface (HMI) lab to support the development of full-width cockpit displays; touchscreens; Knob-on-Display™ (KoD™) solutions; and buttons, sliders, and wheels with EMC testing
  • USB and networking development resources for pre-certification of multimedia infotainment systems and media hubs for advanced USB Type-C® 3.2 protocol applications
  • Die- and product-level characterization of automotive MEMS resonators and oscillators, including vacuum and wafer-scale probe and test, long-term aging, frequency stability, phase noise, and jitter test capability.
  • Development of automotive security solutions using Microchip’s CryptoAutomotive™ TrustAnchor ICs and onsite security training to learn how to implement secure elements in applications such as secure boot, message and hardware authentication, and more.

Microchip also offers a broad portfolio of ISO 26262 functional safety-ready and helpful safety-compliant devices that provide the latest hardware safety features and are supported by a comprehensive safety ecosystem to simplify the design and certification of safety-critical automotive applications.

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