Engineering 101

Dr. Scholl’s Gets in on 3D-Printing Trend with Custom Insoles Designed from your Smartphone

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Dr. Scholl's 3d printed insoles
(Image Credit: Dr. Scholl’s)

Last week, Wiivv, a technology company focused on custom fits with the help of 3D printing, announced that it is partnering with Dr. Scholl’s, leading foot care brand, to help expand the 112-year old brand’s business into custom 3D printed insoles, powered by Wiivv Fit Technology. Using a simple smartphone app, consumers can personalize their own design and order–on-demand from their living room–a Dr. Scholl’s Custom 3D printed insole mapped from 400 points on their feet.

“Dr. Scholl‘s understands the importance of customization for a growing number of consumers. This new offering enables us to make inserts to the exact specifications of our customers‘ feet, with just the right support in just the right places,” said Claudia F. Metcalf, U.S. Marketing Director, Dr. Scholl’s. “Using Wiivv Fit Technology, we are bringing a custom 3D experience to the reliable, comfortable inserts Dr. Scholl’s is known for. This is a breakthrough in premium personalization with the ability to shop from home.”

Wiivv pioneered the ability for consumers to capture their foot profile with a phone and create customized 3D printed footwear, designed for an audience of one. Three years ago, Wiivv was a runner up in the TechCrunch Hardware Battlefield competition held at the Consumer Electronics Show (CES) in Las Vegas and simultaneously launched its first and highly successful Kickstarter campaign to produce 3D printed custom insoles. CES was where the two partners first met and the location they chose to announce the partnership.

“What we pioneered at Wiivv is helping Dr. Scholl’s scale its custom business and meet the needs of consumers who are beginning to understand the benefits of custom for the body,” said Wiivv co-founder and Chief Executive Officer Shamil Hargovan. “We are a technology company, but we exist to add active and meaningful years to your life by making custom products one at a time, so that you can move, feel, and live your best. It’s an honor to partner with Dr. Scholl’s and we’re thrilled to be moving on-demand retail and manufacturing in America forward.”

Dr. Scholl’s Custom 3D Inserts are available in three-quarter and full-length models for $99. Customers start by downloading the Dr. Scholl’s Custom 3D Inserts app from the Apple or Google Play Store, or by visiting drscholls.com/3Dinserts, then capturing their feet with photos on their phone.
Custom 3D Inserts ship for free, arrive within 14 days, and feature a 30-day money-back guarantee

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