LED technology accentuates freshness of fruit and veggies

Lumileds has revealed its FreshFocus Technology for produce, LEDs to showcase fruit and vegetables in their freshest and most appealing state. FreshFocus Technology is part of the LUXEON Stylist series, Lumileds transformative line of LEDs designed to provide the perfect lighting environment to sell products in fashion retail stores, fresh food markets and restaurants.

“Shoppers really buy with their eyes. When you optimize the saturation of the most dominant colors in produce, they appear fresher and more appetizing, leading to higher sales,” said Luis Aceña, Senior Manager, Stylist series at Lumileds.

Typical return on investment for LEDs with this technology is within one year. “LED lighting is so attractive already to supermarkets because of the significant energy savings,” said Aceña. “Now we can help grocers boost sales by making produce as appealing as possible, providing further incentive for market differentiation.”

FreshFocus Technology enhances the appearance and sale of different food types through spectra engineering. The color point for produce specifically highlights greens, reds and yellows and is below the black body line at a color temperature of 3250K. A below blackbody color point enables a higher color gamut and provides fully saturated color depiction.

Part of the LUXEON Stylist series, FreshFocus Technology is offered as omnidirectional, spotlight and downlight and built-to-spec lighting solutions. FreshFocus Technology for produce is initially offered on the LUXEON CoB 1208 and 1211 arrays to power downlights and spotlights in the 3,300 and 4,500lm range with 100lm/W efficacy. FreshFocus Technology is also offered in the Matrix Platform using LUXEON LEDs on flexible or rigid substrates. The Platform’s proprietary Oberon pick-and-place technology delivers the most consistent light appearance in the industry.