Engineering 101

Strong commercial performance recognized with award

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In recognition of the strong commercial performance that has been attained and the proactivity shown by its staff at all times, Harwin has presented valued distribution partner Avnet Abacus with its annual Sales Excellence Award.

There were numerous factors that influenced Harwin’s decision. The primary one was the continued sales growth that Avnet Abacus has brought about in all key European markets, across a broad array of products, covering high reliability connectivity solutions, EMI shielding and PCB hardware. The distributor has managed to realize a 70% year-on-year increase in sales revenue for its Harwin offering, and generated a large number of new design registrations in the last 12 months.

Gavin Darling, Head of Sales at Harwin, explained: “The Avnet Abacus team has exhibited an exemplary understanding of customers’ application challenges and important market trends. Working in tandem with our own field application engineers, they have made a huge positive impact on our sales figures. We greatly appreciate the high quality support that they are able to provide the customer base, and the pivotal role they continue to play in demand planning and fulfillment.”

Alan Jermyn, VP European Marketing at Avnet Abacus, added: “This is greatly encouraging for us. It is certain to galvanize our sales team and give them the motivation to push even harder to make further inroads into the target markets that have been defined, both geographically and in terms of applications.”

Source Harwin

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