Engineering 101

Combining Advanced OLED Display and UX/UI Technologies

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Designer and manufacturer of analog and mixed-signal semiconductor products, MagnaChip Semiconductor, and HiDeep, have announced a partnership to develop advanced OLED display capabilities for manufacturers of smartphones and other handheld consumer electronics.

MagnaChip will cooperate with HiDeep to develop enhanced HMI solutions optimized for the growing OLED display market. Specifically, MagnaChip and HiDeep will collaborate and create useful and cost-effective new HMI solutions for flexible OLED displays for top tier panel makers and smartphone OEMs. This collaboration also will extend into a variety of other applications and end markets.

“Smartphones featuring OLED displays are expected by industry forecasters to account for about half of the market by 2021, and that growth from about 30% in 2018 will provide development opportunities for our partnership with HiDeep,” said YJ Kim, Chief Executive Officer of MagnaChip. “For example, HiDeep is a provider of HMI Technology for smartphones and we believe HiDeep’s advanced IC technology can work with our leading DDIC technology to create interesting new human machine interface capabilities for OLED displays.”

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